Which cloud platform should power your next project? Microsoft Azure and GCP offer distinct advantages. Azure focuses on enterprise systems and Windows environments. Google Cloud Platform builds on its strengths in containers and data processing. Your choice will shape how you build, deploy, and scale applications.
What matters to you and your technical teams?
- Developers look at development tools, APIs, and container support
- Project leaders evaluate global coverage, security standards, and costs
- Each platform has unique features that may fit different project needs
Azure holds 25% of the market share, while Google Cloud Platform (GCP) grows steadily at 11%. Each platform takes a different approach to cloud services. Azure operates in over 60 regions worldwide. It works best with Microsoft tools and .NET applications. Google Cloud offers strong container management through Kubernetes and data tools built on Google’s technology.
We’ll compare both platforms across key features and technical requirements. This will help you pick the right solution for your specific needs, whether you’re starting fresh or moving existing systems to cloud computing services.
GCP vs Azure – Core Cloud Infrastructure Capabilities
How much reach and power do you need for your applications? The core infrastructure differences between Azure and Google Cloud Platform affect where and how fast you can deploy your systems.
Global Reach and Data Center Infrastructure
Microsoft Azure leads in global coverage with over 60 regions worldwide, compared to Google Cloud’s 35 regions. This matters for your application deployment options:
- Microsoft Cloud offers more local data warehouses or centers, keeping your applications closer to users
- Each Microsoft Azure region includes multiple data centers for better backup options
- GCP connects its regions through Google’s private network for fast data transfer
What about disaster recovery? Azure offers more region pairs. You can replicate data between paired regions. Google Cloud offers fewer backup locations but includes automatic data replication within regions.
Performance and Scalability
Looking at raw computing power, both platforms offer different VM choices:
- Microsoft Azure provides up to 128 vCPUs and 3.8 TB of RAM per VM
- Google Cloud Platform offers up to 96 vCPUs and custom machine types for specific needs
- Both cloud providers support automatic scaling, but handle it differently
Azure Cloud’s scaling works well for Windows workloads. It scales applications based on schedules or metrics. Google Cloud’s auto-scaling excels with container workloads. It can adjust resources in seconds based on actual usage.
Need expert cloud implementation support?
From initial migration planning to enterprise-grade implementation, our experts will guide you through a thorough assessment and optimization process.
Our technical team will analyze your needs and propose the best cloud solution.

Our technical team will analyze your needs and propose the best cloud solution.

For database workloads, Google Cloud shows strong performance with data analytics tasks. Azure Cloud performs better with enterprise applications, especially those using Microsoft SQL Server.
Check out the comparison of AWS and Azure Cloud features in our other article to see if Amazon’s solution may be better for your needs.
Development and DevOps Experience in GCP and Microsoft Azure
Do you want to build and deploy applications faster? Let’s look at how Microsoft Azure and Google Cloud Platform handle modern development needs.
Container Orchestration and Microservices
Since Google created Kubernetes, GCP offers more mature container management through GKE. The service includes automated node management and advanced cluster features. Azure responds with AKS, which adds strong Windows container support and Visual Studio integration.
Container management looks different on each platform:
- Google Cloud’s Container Registry offers faster image pulling and better caching
- Microsoft Azure Container Registry includes built-in security scanning
- Both charge differently – Azure bills for storage and transfer, Google Cloud for storage only
For serverless computing, Azure Functions and Google Cloud Functions serve different needs. Microsoft Azure Functions supports more programming languages and integrates better with Visual Studio tools. Google Cloud Functions stands out with faster cold starts and simpler deployment options.
CI/CD Integration
Modern development teams need reliable deployment pipelines. Microsoft Azure DevOps provides a complete tool set that works well for both Windows and Linux development. Google Cloud Build takes a different approach, focusing on container-based deployments and automation.
Your development workflow matters when choosing tools:
- Azure Pipelines works seamlessly with GitHub and Bitbucket
- Google Cloud offers natural integration with GitLab and GitHub
- Both platforms support custom deployment scripts and workflows
Code storage and artifact management also differ between platforms. Azure Artifacts handles package management for NuGet, npm, and Maven repositories. Google Cloud’s Artifact Registry specializes in container images and language-specific packages. Teams using Visual Studio often prefer Microsoft Azure’s integrated approach, while container-focused developers might find Google Cloud Platform’s tools more natural to use.
Enterprise Integration Features – Which Cloud Service Provider is Better?
Does your business need to connect cloud and on-premises systems? Both Microsoft Azure and Google Cloud Platform offer different approaches to enterprise integration.
Hybrid Cloud Capabilities
Microsoft Azure leads in hybrid cloud solutions through Azure Stack and Azure Arc. These tools let businesses run Azure services in their own data centers, making the transition to the cloud smoother for traditional enterprises. Google Cloud answers with Anthos, offering a more modern container-based approach to hybrid deployment.
For business continuity, Microsoft’s hybrid options help companies meet local data requirements while modernizing their infrastructure. Your teams can use familiar tools and processes across both environments.
Key benefits of Microsoft Azure and GCP for your business:
- Azure Stack lets you run cloud applications in your data center
- Google Anthos works across multiple cloud providers
- Both platforms support edge computing for IoT projects
Identity and Access Management
Security concerns often delay cloud adoption. Microsoft Azure builds on existing Active Directory setups, making it easier for enterprises to extend their security policies to the cloud. Google Cloud Platform provides a newer, cloud-first approach to identity management.
Azure Cloud offers stronger compliance coverage with over 100 certifications, particularly valuable for regulated industries like healthcare and finance. Google’s solution focuses on automated security controls and easier policy management.
What matters for your organization?
- Azure integrates with existing Windows security tools
- Google Cloud simplifies role management across projects
- Both platforms meet major compliance standards like HIPAA and GDPR
Our Cloud-Related Expert Services & Consulting
Platform Services Comparison of Azure and Google Cloud
What services do you need to run your applications? Let’s compare how each platform handles essential business services.
Database and Storage Solutions
Microsoft Azure provides more options for traditional enterprise databases, especially SQL Server workloads. Google Cloud Platform excels at handling large-scale data with solutions like BigQuery and Spanner.
Storage options fit different needs:
- Azure Storage works best with Microsoft enterprise tools
- Google Cloud Storage offers better pricing for large datasets
- Both provide tools to move your data seamlessly
AI and Machine Learning Services
Google Cloud leads in AI innovation, offering cutting-edge machine learning tools and simpler model deployment. Microsoft Azure provides more business-ready AI services and better integration with Office 365 and Power BI.
For your AI projects:
- Azure’s AI services work well with business applications
- Google Cloud’s AI tools offer more advanced customization
- Both platforms let you start small and scale as needed
Cost Management and Optimization – Microsoft Azure vs Google Cloud Pricing
How much will cloud services really cost your business? Both platforms approach pricing differently, affecting your total cloud spending.
Pricing Models
Microsoft Azure’s pricing works well for enterprises already using Microsoft products. Volume licensing customers can get significant discounts through Enterprise Agreements. Google Cloud offers simpler pricing with automatic discounts for sustained use.
What affects your monthly bill:
- Azure charges per minute, Google Cloud per second
- Network traffic costs vary by region and volume
- Both offer free tiers for testing and development
Google Cloud Platform often costs less for basic computing needs. Azure might save you more through bundled enterprise discounts and existing licenses.
Cost Optimization Strategies
Both platforms help you control costs, but their approaches differ. Microsoft Azure provides detailed cost analysis tools that work well for budget planning. Google Cloud Platform automatically applies discounts as your usage increases.
For long-term savings:
- Azure Reserved Instances offer up to 72% discount
- Google’s sustained use discounts apply automatically
- Both provide tools to find unused resources
Migration and Support – Do The Platforms Provide Easy Transfers?
Planning to move your applications to the cloud? Your migration experience will differ significantly between Microsoft Azure and Google Cloud Platform. Each provider offers distinct tools and approaches for moving your workloads.
The success of your cloud migration depends on choosing the right path. Azure focuses on supporting enterprise transitions, especially for companies with Windows-based systems and databases. GCP streamlines the process through automation and containerized transfers.
Migration Paths That Google and Microsoft Solutions Offer
Moving to the cloud shouldn’t disrupt your business. Microsoft Azure provides more tools for moving Windows workloads and SQL databases. Google Cloud Platform excels at moving container-based applications and Linux systems.
Microsoft Azure’s migration tools work best for enterprises with existing Microsoft infrastructure. Google Cloud’s transfer tools focus on automated assessment and fast data movement.
Support and SLA Considerations
What happens when you need help? Azure offers more comprehensive enterprise support options, including direct access to engineers for critical issues. Google Cloud offers faster basic support response times.
Service guarantees matter for business continuity:
- Azure offers more detailed SLAs for specific services
- Google Cloud’s uptime commitments are simpler to understand
- Both platforms provide credits for service interruptions
Looking at support options:
- Azure integrates technical and business support
- Google Cloud emphasizes self-service solutions
- Both offer premium support for enterprises
Making the Strategic Choice – Key Decision Factors Between GCP and Azure
How do you make the final choice between Microsoft and Google Cloud Platform? Your decision should balance both technical needs and business goals.
Consider your existing technology first. Microsoft Azure makes sense if your organization relies on Windows servers and .NET applications. Google’s platform might be the better choice if you’re building new cloud-native applications or working extensively with containers.
Look at your business requirements:
- Azure suits enterprises needing broad compliance coverage
- GCP works well for data-intensive applications
- Both platforms scale differently as your needs grow
Think about your team’s expertise. Microsoft’s solution leverages familiar tools for Windows developers. Google Cloud Platform appeals to teams experienced with open-source technologies and containers.
At Multishoring, we help companies navigate cloud adoption with confidence. Our certified experts in Microsoft Azure services and Google Cloud consulting can assess your current infrastructure, plan your cloud migration strategy, and implement the right cloud solution for your needs!
Want to discuss your cloud strategy? Contact Multishoring today for a free consultation on your cloud migration process.
Let's talk about your IT needs

Let me be your single point of contact and lead you through the cooperation process.
Choose your conversation starter
Signed, sealed, delivered!
Await our messenger pigeon with possible dates for the meet-up.